About WildRx
We share the proven, honest—and fun—principles and system that's transformed thousands of lives, so you can shed unwanted fat, balance your hormones, and achieve vibrant energy for a longer, healthier life.
HEY THERE, THANKS FOR STOPPING BY.
My name is Abel
and almost two decades ago, I made some alarming discoveries
I learned that almost everything that I thought I knew about health, nutrition, and fitness was completely wrong.
After years of frustration, sickness, and increasing flab, I stopped listening to the “experts,” “gurus,” and even my doctors. I buried my nose in the research and experimented on myself like a lab rat until I found the truth.
And man, it was a doozy.
It turns out that my “healthy” low-fat, low-cholesterol diet and “effective” running program recommended by magazines, TV shows, and my doctors, were actually causing me to be fat and sick.
Once I did the opposite of what my doctors told me, I dramatically improved my health – reversing hypertension, healing my malfunctioning thyroid, and effortlessly shedding 20 pounds in 40 days.
Skip ahead a few years, and now as host of the award-winning #1 Rated Abel James Show, I help folks to improve their relationship with food, activity, and life by circumventing marketing myths, misinformation, and corporate scheming by eating real foods and engaging in effective, science-backed training to make you lean, healthy, and energetic.
But make no mistake: I’m no guru. I do not have all the answers.
YOU are the expert on you.
Through my podcast, books, and coaching, I am dedicated to helping others optimize their health and reach their ultimate potential by being their own guru.
After all, experts should help you build behaviors that would eventually put them out of a job.
But with the collective health of the country (and beyond) falling off a cliff, it is more important than ever the help reverse the obesity and health crisis.
As such, I share the principles and system that enabled me to dramatically optimize my life with folks who want to shed unwanted fat and improve their health in a way that is completely honest, fun, and lifelong.
If I can do it, so can you.
KURT DROPS 50 POUNDS ON NATIONAL TELEVISION
Coaching Kurt to Drop 50 Pounds in 6 Weeks on ABC TV
How can you possibly drop fat eating bacon cheeseburgers, adding butter to your coffee, and indulging in cheesecake?
And who has pumpkin pie the same day as the weigh-in?
While other contestants on ABC’s My Diet is Better Than Yours were practicing strict portion control, jogging endlessly, and giving up their favorite foods, Kurt spent very little time working out and by the end of week 6, Kurt had already proved The Wild Diet was the most effective plan for shedding fat… AND weight.
“Before I met Abel and started on The Wild Diet, I used to put like ten tablespoons of sugar in my coffee. I was a sugaraholic. Now, I know how to make good food. There’s no excuse for being addicted to sugar,” says Kurt.
He came out on top by dropping a total of 50 pounds in just 6 weeks—that's more than a pound a day!
Let me just say that I’m stunned they let me talk about the benefits of intermittent fasting on National Television.
I’m also shocked that I got so much airtime saying that refined grains, cereals, and breads are fat-storing frankenfoods and we should be eating more bone marrow instead.
Traditional foods are going mainstream, baby!
We were branded “team bacon cheeseburger” at the beginning, and although we do enjoy our fair share of cheeseburgers, butter, and chocolate, I can assure you that Kurt was eating 2 – 3 times as many green veggies as meat every single day.
Crucially, the Wild Diet nutrition protocol selectively burns body fat with limited hunger while retaining lean muscle.
WHAT IS A WILD DIET?
The Wild Diet is “Simple, Fresh Ingredients… with a Bit of Fun”
I refer to my nutritional approach as the “Wild Diet” which will program your body to burn fat.
You may have seen it featured on People, NPR, or getting Kurt Morgan to drop 50 pounds in just 6 weeks on ABC’s hit show My Diet Is Better Than Yours.
By focusing on simple, fresh, ingredients and satisfying fats like butter and avocado, the Wild Diet helps your body shift out of fat-storing mode to burn fat as its main fuel source.
By upgrading the quality of their diet, thousands of people across the world have dropped 20, 60, or even more than 100+ pounds without hunger and often with minimal exercise.
The secret to great health simply getting back to our wild roots and enjoying real, natural foods grown on a farm and not in a factory.
Many other trainers and experts tell you that you need to eat diet food that tastes like cardboard if you want to lose weight. I’m going to tell you the exact opposite.
The Wild Diet proves that it’s possible to get in best shape of your life while eating delicious foods like chicken parmesan, bacon cheeseburgers, and even chocolate pudding.
If you want to know how to burn more fat by indulging in incredible meals and exercising less, it’s time to treat yourself to the Wild Diet.
JOIN THOUSANDS AND...
Get Ready to Enjoy
A Mindset Upgrade
Dramatically change the way you think to unlock confidence, resilience, and unstoppable motivation, so you can achieve mastery in health, performance and life, and sustain lifelong success.
Habit Engineering
Proven habit‑design framework rewires daily actions, eliminates friction, and turns small, consistent steps into powerful, automatic behaviors—so you effortlessly stay on track, boost productivity, and achieve your goals.
A Total Body Transformation
Build lean muscle, reclaim vibrant energy, transform your body shape using the most efficient methods and lose all the weight you want – and KEEP IT OFF – in a safe, natural and healthy way.
Award-Winning Podcast Host & NYT Bestselling Author
Abel James, OG Podcaster, NYT Bestselling Author and Celebrity Coach on ABC will be your guide to unlocking your full potential.
My Story
Some people call me a madman. I have a voracious appetite for knowledge and research.
I graduated from high school and college in a total of six years. After being Valedictorian at New Hampton School, I earned my degree in Psychological and Brain Sciences from Dartmouth College in three years and graduated as a Senior Fellow with Honors.
After paying my own way through school with scholarships, I still had to take on some hefty, nasty loans. So I put on a suit and became a strategy consultant.
I conducted research and gave presentations across the world and learned the ins and outs of an industry that does not always present the truth to consumers.
Now as a leading voice in health and technology for more than a decade, I host an award-winning podcast to help people across the world optimize performance, mindset, and longevity.
"I have lost 120 pounds and I'm in the best shape of my life. Now I'm cheering for Abel on prime time TV!"
- B.G.
"Abel James is an excellent example of when education and entertainment come together."
- Nate, Personal Trainer
"Motivated me to even change my profession so I can help others. Thanks for what you do, Abel and Alyson!!"
- Edie
Why I Do It
Because people deserve to know the truth. Today, two-thirds of Americans are overweight or morbidly obese. I am extremely passionate about addressing the obesity epidemic and health crisis in order to improve the lives of as many people as I possibly can.
My goal is to create a place where people can have spirited discussions and debate about issues that truly matter – not just fat loss and fitness, but ultimately health and quality of life.
I also feel obligated to expose the truth about nutrition, fitness, and health so that people are no longer reliant upon deceptive marketing practices, misleading corporate propaganda, and powerful special interests that have accelerated the worldwide obesity epidemic and health crisis.
I want to show people that they can eat extremely well—awesome, delicious foods—and not only get away with it, but get lean, strong, and healthy in the process. You can’t argue with pumpkin pie.
When people join our community, I want them to treat it as a conversation. I learn from our members and love hearing from them.
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